RECENT  EVENTS
About Our Committee
Comming
Events
Hoards Dairyman
Adirondack railroad
Agriculture Online
USDA
Thanks  to some of our
supporters
Stewarts Shops
Mercers Dairy
Upstate Farms
Crowley Foods
Lowville Producers Cheese Store
Enjoying the rain????????????
ADADC's summer meeting was in
Scranton.  We had our business
meeting on Monday and then had a
tour of Farmland Dairies on
Tuesday.
Updates-
School marketing -
     1.  The New Look of School
Milk leads to increased milk
consumption and sales and it's
what kids want!
     2.  Everyone wins with
expanding breakfast.  The more
kids eating school breakfast
means   increased profit for
schools, improved nutrition for
kids and increased dairy sales and
consumption.
     3.  Child Nutrition Fitness
Initiative is key to keeping dairy
prominent in schools.It helps build
successful partnerships with
schools.
     4.   The Harlem Healthy Weight
Initiative maintains dairy's
relevance in the fight against
childhood obesity.
At Home sales & Marketing
Services -   Top Goals
     1.  Category Management
expansion : Shop-Rite, Flemington,
NJ, overall dairy dept. had a 30%
increase in space. working with
Pathmark in Harlem ( Harlem is a
40 block area with 340,000 people
in Manhatten with 2 supermarkets)
     2.  Dairy Isle reinvention -
expand into other channels like
Drug, c-stores, Dollar stores and
mass merchants: Shop-Rite in
Manahawken has specialty
sections - 3- A-Day, Organic and
Front-end Cooler
     3.  Increase Processor
involvement in use of Auditing
program
Communications -
     1.  Partnerships - with
stakeholders, health professionals,
sports teams continue to work
with the Giants, Bills and Nets and
now with the Jets
     2. "Nutritious and Fun" - fresh
angles for favorite foods- ice
cream ball, Hispanic cheeses,
Green and frugal Smoothies, NYS
Fair butter sculpture - 40th
anniversary (butter-to-bio diesel,
coupons from Bryne Dairy and
memories form local celebs)
     3.   Eye on issues  - monitor,
plan, execute, evaluate - continue
to position ADADC as the leader in
dairy related issues management
in NYS, extend the Dairy Princess
outreach/tie in more closely to
communications goals - lay
groundwork for 2010 Dietary
Guidelines
UDIA Directors - ADADC had four
Directors on the UDIA Board,
elected annually. The following
were elected to serve for 2009:
Skip Hardie, Lansing,NY (NY Farm
Bureau), Lou Hawley, Montrose, PA
(District 17), Joan Smith, Sauquoit,
NY (District 13) and Carroll Wade,
Jasper,NY (NYS Grange). We have
2 National Dairy Board Directors
on the ADADC Board - Corinne
Banker, Morrisville, NY (Agrimark)
and Sandy Stauffer, Nicholville, NY
(District 1)
National News - Dairy Marketing
Inc (We work for US Dairy Farmers)
(UDIA and NDB make up DMI)
Our Purpose: On behalf of US dairy
farmers, drive increased sales and
demand for US dairy products and
ingredients.
Our Role: Work proactively and in
partnership with leaders and
innovators to increase and apply
knowledge that leverages
opportunities to expand dairy
markets.
Growth opportunities include, milk,
cheese and Hispanic   For 2009 we
are focusing research on nutrition,
product and health and wellness.
Nutrition includes areas including
3-a-day, nutrient rich foods, child
nutrition environment and health
and wellness leadership.  
Industry image and relations
involves a producer aspect and a
consumer aspect.  a couple of web
sites to check out - Dairycheckoff.
com and Dairyfarmingtoday.org
The Innovation Center for US Dairy-
exists to provide a forum for
leaders and organizations to
collaborate on industry-wide
efforts that increase and protect
sales form competing products.  At
present DMI, NMPF, IDFA are
leading. Some potential areas of
interest are: sustainability, health
and wellness, product development
and communication, globalization
and consumer confidence issues
such as animal well-being and on-
farm technologies
Sustainability - While farmers have
long been good stewards of the
land and practiced sustainable
agriculture, until last year we did
not have a single source base of
knowledge not experience in the
sustainability movement as
defined by the marketplace today.  
By working as a unified,
coordinated industry, we have
made strides in a short time.
What does sustainability mean?  
Definition for dairy - Providing
consumers with the nutritious
dairy products they want in a way
that makes the industry, people
and the earth economically,
environmentally and socially better
- now and for future generations.
The situation in a nutshell - Human
activity is depleting natural
system's ability to sustain life.  we
are becoming more populous and
more consumptive every day.  this
is not a trend that can persist
indefinitely.  Dimensions of
sustainability include human
health, water, energy, greenhouse
gases, natural resources, bio
diversity and community and
waste. The dairy industry
sustainability vision is to be a
leader in sustainability ensuring
the health and well-being of the
planet, our communities and
stakeholders. We want to be
proactive on this issue.  
A sustainability Summit was held -
about 250 people from the whole
system were represented:
innovation inspired by
collaboration and co-creation
including academics, government,
non-government organizations,
producers, retailers, youth,
transport, processing and
technologies.  The dairy industry is
committed to recognizing and
appreciating all members in the
value chain from farm to table and
making continuous improvements  
to preserve and enhance the
health and wellness of all people.
Reducing greenhouse gas is a
project initiative.
The DMI summer board meeting
was held in conjunction with the
National Cattleman's Beef Assoc
and the Cattleman's Beef Board.
We share info with them and they
share with us.
Upcoming dates:
Wednesday, 8/20 Madison and
Oneida  County Dairy Promotion
Committees will be at Richers with
their promotion items.
Thursday, October 23, ADADC,Inc
District 13 meeting at Dibbles'.  
Cow tails at 7PM, Dinner at 7:30
PM, both County Princesses will be
there along with a representative
from ADADC.  Come and learn,
meet the girls and ask questions.  
This is your 15 cents!
As always, any questions or
comments, sent them to me.
Joanie






Boiler Maker
2008