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STATE AND COUNTY ROYALTY SPREAD THE DAIRY MESSAGE AT THE NEW YORK STATE FAIR Dairy Princesses throughout ADADC’s marketing region are an important part of the communications team. Their hard work, love for the industry, endless energy, and grass- roots efforts reach consumers on a daily basis. Many of these young women were on hand at Dairy Day at the New York State Fair. The day was packed with activities including an awards breakfast, Media Milkshake contest, cheese auction, cow-milking contest and – of course- lots of one-on-one time with consumers. These busy spokespeople also extended their messages beyond the Fair, when they appeared on several local TV stations with their show cows, for the animal’s first close up. “Bringing cows to the TV stations gives us the opportunity to answer all the questions people have about cows – what they eat, where they sleep, how much milk they give – while also working in the message about just how hard our farmers work to keep these cows healthy, happy and giving lots of milk, says Beth Meyer, Director of Communications for ADADC. “It’s like bringing a little of a farm tour right into someone’s living room.” All of the local TV stations – WSYR-ABC, WSTM-NBC, and YNN- Syracuse featured cows and princesses, sometimes more than once throughout the course of the day. The American Dairy Association & Dairy Council, Inc. is the local promotion and management organization funded by dairy farmer checkoff dollars. They work closely with Dairy Management Inc.™ and are responsible for increasing demand for U.S.-produced dairy products on behalf of New York, northern New Jersey, and northeastern Pennsylvania dairy farmers. Beth Meyer Director of Communications American Dairy Association & Dairy Council Inc 315.472.9143 office 315.472.0506 fax 315.491.3892 cell |
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