| RECENT EVENTS |
About Our Committee
| Comming Events |
| Thanks to some of our supporters Stewarts Shops Mercers Dairy Upstate Farms Crowley Foods |
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| Enjoying the rain???????????? ADADC's summer meeting was in Scranton. We had our business meeting on Monday and then had a tour of Farmland Dairies on Tuesday. Updates- School marketing - 1. The New Look of School Milk leads to increased milk consumption and sales and it's what kids want! 2. Everyone wins with expanding breakfast. The more kids eating school breakfast means increased profit for schools, improved nutrition for kids and increased dairy sales and consumption. 3. Child Nutrition Fitness Initiative is key to keeping dairy prominent in schools.It helps build successful partnerships with schools. 4. The Harlem Healthy Weight Initiative maintains dairy's relevance in the fight against childhood obesity. At Home sales & Marketing Services - Top Goals 1. Category Management expansion : Shop-Rite, Flemington, NJ, overall dairy dept. had a 30% increase in space. working with Pathmark in Harlem ( Harlem is a 40 block area with 340,000 people in Manhatten with 2 supermarkets) 2. Dairy Isle reinvention - expand into other channels like Drug, c-stores, Dollar stores and mass merchants: Shop-Rite in Manahawken has specialty sections - 3- A-Day, Organic and Front-end Cooler 3. Increase Processor involvement in use of Auditing program Communications - 1. Partnerships - with stakeholders, health professionals, sports teams continue to work with the Giants, Bills and Nets and now with the Jets 2. "Nutritious and Fun" - fresh angles for favorite foods- ice cream ball, Hispanic cheeses, Green and frugal Smoothies, NYS Fair butter sculpture - 40th anniversary (butter-to-bio diesel, coupons from Bryne Dairy and memories form local celebs) 3. Eye on issues - monitor, plan, execute, evaluate - continue to position ADADC as the leader in dairy related issues management in NYS, extend the Dairy Princess outreach/tie in more closely to communications goals - lay groundwork for 2010 Dietary Guidelines UDIA Directors - ADADC had four Directors on the UDIA Board, elected annually. The following were elected to serve for 2009: Skip Hardie, Lansing,NY (NY Farm Bureau), Lou Hawley, Montrose, PA (District 17), Joan Smith, Sauquoit, NY (District 13) and Carroll Wade, Jasper,NY (NYS Grange). We have 2 National Dairy Board Directors on the ADADC Board - Corinne Banker, Morrisville, NY (Agrimark) and Sandy Stauffer, Nicholville, NY (District 1) National News - Dairy Marketing Inc (We work for US Dairy Farmers) (UDIA and NDB make up DMI) Our Purpose: On behalf of US dairy farmers, drive increased sales and demand for US dairy products and ingredients. Our Role: Work proactively and in partnership with leaders and innovators to increase and apply knowledge that leverages opportunities to expand dairy markets. Growth opportunities include, milk, cheese and Hispanic For 2009 we are focusing research on nutrition, product and health and wellness. Nutrition includes areas including 3-a-day, nutrient rich foods, child nutrition environment and health and wellness leadership. Industry image and relations involves a producer aspect and a consumer aspect. a couple of web sites to check out - Dairycheckoff. com and Dairyfarmingtoday.org The Innovation Center for US Dairy- exists to provide a forum for leaders and organizations to collaborate on industry-wide efforts that increase and protect sales form competing products. At present DMI, NMPF, IDFA are leading. Some potential areas of interest are: sustainability, health and wellness, product development and communication, globalization and consumer confidence issues such as animal well-being and on- farm technologies Sustainability - While farmers have long been good stewards of the land and practiced sustainable agriculture, until last year we did not have a single source base of knowledge not experience in the sustainability movement as defined by the marketplace today. By working as a unified, coordinated industry, we have made strides in a short time. What does sustainability mean? Definition for dairy - Providing consumers with the nutritious dairy products they want in a way that makes the industry, people and the earth economically, environmentally and socially better - now and for future generations. The situation in a nutshell - Human activity is depleting natural system's ability to sustain life. we are becoming more populous and more consumptive every day. this is not a trend that can persist indefinitely. Dimensions of sustainability include human health, water, energy, greenhouse gases, natural resources, bio diversity and community and waste. The dairy industry sustainability vision is to be a leader in sustainability ensuring the health and well-being of the planet, our communities and stakeholders. We want to be proactive on this issue. A sustainability Summit was held - about 250 people from the whole system were represented: innovation inspired by collaboration and co-creation including academics, government, non-government organizations, producers, retailers, youth, transport, processing and technologies. The dairy industry is committed to recognizing and appreciating all members in the value chain from farm to table and making continuous improvements to preserve and enhance the health and wellness of all people. Reducing greenhouse gas is a project initiative. The DMI summer board meeting was held in conjunction with the National Cattleman's Beef Assoc and the Cattleman's Beef Board. We share info with them and they share with us. Upcoming dates: Wednesday, 8/20 Madison and Oneida County Dairy Promotion Committees will be at Richers with their promotion items. Thursday, October 23, ADADC,Inc District 13 meeting at Dibbles'. Cow tails at 7PM, Dinner at 7:30 PM, both County Princesses will be there along with a representative from ADADC. Come and learn, meet the girls and ask questions. This is your 15 cents! As always, any questions or comments, sent them to me. Joanie |
| Boiler Maker 2008 |
