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ADADC LINKS CHOCOLATE MILK CONSUMPTION, ATHLETIC PERFORMANCE IN HIGH SCHOOL SPORTS As “Refueling with Chocolate“ continues to gain popularity among professional athletes, associating milk drinking with top athletic performance helps reinforce the health benefits of milk and chocolate milk in the diet, and makes a favorite childhood drink seem trendy. That’s why American Dairy Association and Dairy Council, Inc. works with high-school athletic groups like the New York City Public School Athletic League (PSAL)— the largest and oldest PSAL in the country—to sponsor special events that honor top athletic performance. “The PSAL values the partnership we have with the American Dairy Association and Dairy Council,” says Tyrone Parker, PSAL Athletic Coordinator. “In addition to supporting various special events, they help the PSAL deliver a positive health and nutrition message to student athletes.” This past June, ADADC sponsored the annual NYC PSAL Wingate Awards dinner, which recognizes the top New York City Public High-School student athletes in their senior year for outstanding achievements in their respective sports. Over 250 students, coaches, athletic directors and athletic commissioners attended the dinner where they had the opportunity to star in “milk mustache” ads. Photographers snapped photos of milk drinkers and superimposed their images beside milk mustache celebrities in ads from the popular campaign. Students receiving Wingate Awards will also be featured sporting milk mustaches in a local milk mustache ad campaign that will be displayed on a digital marquee billboard outside of Madison Square Garden through September, as part of ADADC’s activities with the WNBA Liberty team. Utilizing the NFL Fuel Up to Play 60 partnership, ADADC also arranged for former Jet’s defensive tackle Marty Lyons to serve as the keynote speaker of the evening. Lyons was part of the New York Sack Exchange, a dominant Jets front four in 1981 and 1982. The American Dairy Association & Dairy Council, Inc. is the local planning and management organization funded by dairy farmer checkoff dollars. They work closely with Dairy Management Inc.™ and are responsible for increasing demand for U.S.-produced dairy products on behalf of New York, northern New Jersey, and northeastern Pennsylvania dairy farmers. Caption for attached photo: Whitney Fountain of Pelham Prep High School in New York City was one of the recipients of the PSAL Wingate Award for her top athletic achievements in track and field. Whitney is one of 17 students whose milk mustache photo will be featured on an ADADC-sponsored digital billboard outside of Madison Square Garden. Beth Meyer Director of Communications American Dairy Association & Dairy Council Inc 315.472.9143 office 315.472.0506 fax 315.491.3892 cell |
| Boonville Fair July 26 - August 1, 2010 come see us under the Grandstand Get all your Christmas shopping done with us! |
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